Following trends is comfortable. It’s human nature to want to be in with the crowd, or part of the herd. This is especially true when it comes to our finances: As individuals, we take comfort from sameness.
Everybody has biases. We make judgements about people, places, and of course, the markets. It is almost impossible not to allow the filters which are created through our emotions and our experiences to impact our investment decision making.
South Africa has a relatively small equities market with a handful of dominant shares, spread across a few sectors, which are available to invest in. This presents a significant risk for investors: a highly concentrated portfolio.
Market fluctuations are an expected and necessary part of investing. The important thing is to stick to your long-term investment plan.
Is the very thought of planning a barrier for you when it comes to investing? Or are you guilty of over analysing and underacting?
Tagged with: Investing
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, Press Room
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